I bought these sprinkelz at Whole Foods. I needed an allergen free option for cookies and ice cream. I was excited to actually find an allergen free option, I wasn't sure I'd find one. The sprinkles are also free from artificial colors, which made me happy too! They aren't quite a brightly colored as the picture on the box; they are more pastel. The sprinkles are round and a bit crunchy, but NOBODY complained. We have bought them several times since then :)